Beyond the Boundary will seek to gain a deeper understanding of the WACA’s current standing within cricket and the broader sport environment, open the doors to new ideas and opportunities and create a measure to check in and evaluate the way we work.

WACA CEO Christina Matthews said the Association was committed to listening to its stakeholders and working towards a future which meets the needs and expectations of those it works alongside and on behalf of.

“Cricket in WA is going through a period of significant change and we want to ensure the entire cricket community is part of the exciting journey we’re on,” Ms Matthews said.

“As part of our ongoing commitment to our stakeholders, we will be engaging with the entire WA cricket community, including cricket clubs, Members, government and the public, through a series of focus groups and an in-depth survey.

“The research will look to gain a greater understanding of our strengths and weaknesses, as well as how we can better engage and work alongside WA’s cricket community to be leaders in Australian sport.

“We look forward to working collaboratively with our stakeholders to create a strong and successful future for cricket in WA.”

The WACA, together with independent agency Painted Dog Research, has developed a short 10-minute survey to obtain feedback from WA’s cricket community.

The survey can be accessed here and closes Friday 17 November 2017.

The results of the Beyond the Boundary survey will be shared in early 2018.