Among the key themes are a focus on women and girls, junior cricket and delivering a first-class experience for our Members and fans.
The new strategy, which aligns to the overarching Australian Cricket strategy, has been devised after more than 12 months’ consultation with all sections of cricket across Australia, from volunteers and club members through to players and administrators.
WACA CEO Christina Matthews said cricket in WA was in an extremely exciting place, with Perth Stadium and a future developed WACA Ground providing some incredible opportunities.
“Cricket is undergoing a major transformation, both in WA and nationally, and we have ensured a strong focus on collaborating with those who watch and play the game to inform our future direction,” Ms Matthews said.
“In planning our next five years, we have been very conscious of the proud history of the game in this state and the importance of a successful transition to Perth Stadium and creating a sustainable future for the WACA Ground.
“While we have a history of success, this does not guarantee future success. We must be on the forefront of future-proofing the game and ensure we have a clear understanding of the challenges we’ll face and our ongoing responsibility.
“Over the past five years, we have seen the explosive growth of the Big Bash League, the creation of the Women’s Big Bash, successful innovations like day-night Test matches, and a focus on pay for female players which gives every player the chance to enjoy a full-time professional sporting career in cricket – and with Australian sports’ first ever gender-neutral pay structure for both males and females.
“Last year, Australian cricket recorded its highest-ever aggregate attendance for a single summer, with a record 1.8 million Australians attending elite international and domestic cricket matches during 2016-17.
“We had over 209,740 people attend an elite international or domestic match in Western Australia during the same period, and we recently announced that WA cricket participation reached 186,382 people.
“The challenge now is to keep pushing ourselves and ensure we meet our vision of being leaders in Australian sport.
“In particular, we are focused on making cricket the leading sport for women and girls and all diversity groups, as well as delivering the best participation experiences to grow junior cricket and ensure we have a best-practice model for senior community competitions.”
Ms Matthews said the other key strategic themes were to deliver what our Members and fans want through a focus on innovation, customer service and engaging content; deliver the best high performance system in Western Australian sports; promote cricket to inspire a love of the game in WA; use technology to deliver great experiences for Members, fans, participants and volunteers; and maximise long-term sustainable revenue to drive investment in WA cricket.
“We know we have set ourselves a hefty challenge, but we are committed to continuing to drive change in cricket in this state,” Ms Matthews said.
“The recent national facilities audit – the first completed by any sport of all its facilities around the country – found that just 20 per cent of Australia’s cricket facilities have changing rooms that are suitable for females and we know we have a lot of work to do in WA to get our cricket facilities up to scratch.
“It also told us that many cricket clubs do not have enough practice facilities, with many new communities in the state having no sporting facilities at all.
“It’s hard for any sport to look for growth if the basics aren’t there, and this strategy shows that cricket is determined to work together to meet that challenge.
“By bringing cricket to the heart of all WA communities, we believe we can make a difference and help Western Australians to be healthier and more connected.”
WA CRICKET STRATEGY 2017-22
Our Vision: To be Leaders in Australian Sport
Our Purpose: To inspire all Western Australians to love cricket
We will achieve this over the next five years with the following strategic themes:
- Deliver what our Members and fans want through a focus on innovation, customer service and engaging content
- Create the best participation experiences to grow junior cricket and ensure we have a best-practice model for senior community competitions
- Deliver the best high performance system in Western Australian sport
- Be the leading sport for women and girls and all diversity groups
- Promote cricket to inspire a love of the game in WA
- Use technology to deliver great experiences for Members, fans, participants and volunteers
- Maximise long-term sustainable revenue to drive investment in WA cricket