The ability to share content across Perth Stadium and the WACA Ground will provide significant benefits for Members. These include:
access to both venues
access to more and better games of cricket more frequently at the redeveloped WACA Ground and Perth Stadium
no additional cost for standard membership – except for normal annual reviews
the opportunity to upgrade to tiered membership packages, with more features and benefits
a Members area of seating located on the northern side of Perth Stadium behind the wicket, with the potential to use premium seating locations on the southern side of the stadium in the future
dining facilities, restaurants, bars and general amenities and facilities that will meet Member expectations at both stadiums
a higher number of elite-level fixtures is expected to generate further interest in WACA Membership and provide financial strength for the long-term future of cricket in WA
Choice modelling to better understand Member needs
The WACA commissioned String Research to undertake choice modelling for Memberships, in readiness for the move to the Perth Stadium. The choice modelling used virtual purchasing situations to test how changes to product features will change our Members’ consumer choices and check demand on products.
The results will inform future product development by allowing us to have a greater understanding of which product/s drive uptake, which product configurations are the most appealing and the corresponding demand, price sensitivities and how these can be addressed, and sources of demand and the level of cannibalisation.
* Please note all images are artist impressions only.