To be Australia's favourite sport - a sport for all Australians, a set of pillars were developed to guide the Association's actions and strategies.
- Grow cricket's WA fan base significantly
- Produce the best teams, players, competitions, coaches and officials in Australia
- Increase participation substantially and inspire WA's next generation of players, fans and volunteers
- Provide world-class leadership and management and play a vital role in unifying WA and Australian cricket
- Grow investment in WA cricket and allocate resources to ensure the delivery of our strategy
- Develop facilities that meet the needs of WA fans, teams, grass-roots participants and staff