Using the EyeJack app, the Activated ArtWalk allows people to follow an art trail which starts in Perth’s Forrest Place and ends at Matagarup Bridge near Optus Stadium, with 17 augmented reality stops along the way.
The WACA mural on Hale Street, featuring female cricketers, was originally designed by George Domahindy in late 2015.
Having it featured on the Activated Artwalk app highlights the importance cricket plays in the WA community, said Western Australian Cricket Association Chief Executive Christina Matthews.
“It’s a symbol that cricket and the heritage of this ground is really important to people,” Ms Matthews said.
“We’re continuing to try and make this ground as relevant to the public as we can. To have something outside the walls that people can bring to life as they head to Optus Stadium is great.”
The EyeJack app was co-created by digital media and augmented reality artists Stuart Campbell and Lukasz Karluk in Roebourne, in north WA.
Local, national and international digital artists worked with the app creators to design animations for the Activated ArtWalk augmented reality stops.
One of the seven artists was WA local Alex Hare, who was involved with the design and animation of the WACA mural, along with three others.
Mr Hare said he was thrilled to be involved with bringing the WACA artwork to life.
“It was a great piece of artwork to add something to and a perfect location for us. Cricket is a big part of WA so activating this space was really important to be able to connect with the city,” Mr Hare said.
The idea to converge art, animation and augmented reality came from Activate Perth, an organisation which aims to drive vibrancy, life and action into the city.
Activate Perth’s executive director Anne-Maree Ferguson said the app provides a fresh and unique approach for users to engage with the city.
“We want people to discover and connect with Perth like never before,” Ms Ferguson said.
“Our aim is to surprise and delight people and we believe we’ve done that so far, with over 5,000 people, ranging from families to international visitors, having downloaded the app since its release in August.”
The app considers the walking trail people might use when heading to or from Optus Stadium via the Matagarup Bridge from the city.