As a member of CEO’s for Gender Equality, Chief Executive of the WACA Christina Matthews, has been the driving force behind reaching gender equality in the workplace.
Before her appointment in 2012, females only made up a quarter of the 61 staff members in the predominantly male-dominated sport. This year 39% of all staff, 42% of Managers and 56% of General Managers are women.
Female participation has increased a staggering 550% in WA over the past seven years with almost 70,000 females participating in cricket across the State according to last season’s census report.
This year the Rebel Women’s Big Bash League will transition to a standalone competition, after a strong summer of TV viewership and crowd attendance.
Nearly 32,000 people headed to WBBL games in Perth this summer that led to the Scorchers increasing their average attendance by 54% in one year, 45% higher than the national average.
As cricket continues to grow among women in WA Ms Matthews says there is still a lot of work to do.
“It’s a work in progress to create a truly gender equal sport,” she said.
“Both the WACA and Cricket Australia have very consciously planned what needs to be done and will continue driving equality in all areas of cricket; from community to elite teams.
“It’s not just about setting quotas, it’s about an on-going conversation to change the public mindset of what type of sport cricket is.
“We’ve seen the results already across the board with increased revenue, stronger crowds and growth in female participation numbers.
“If we can achieve it here, in what used to be a male dominated sport, any organisation or sport can do the same and reap the benefits.”
The Australian Cricket 2019 Press for Progress Report, released nationally this week, outlines the noteworthy achievements for the sport including a continual growth of girls participation and the transition to standalone Rebel Women’s Big Bash League.